Brooklyn Beckham, the 16-year-old son of famous parents, has been asked by Burberry to take photographs to market its new fragrance. Photographers are up in arms about this. They say it further diminishes the craft of photography, and is disrespectful to professional photographers who have honed their creative skills over many years, decades even. How could a 16-year-old possibly be competent enough? “Sheer nepotism” is how one photographer described it.
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Values Vision & Voice
Why is most marketing designed to make a company NOT stand out in any meaningful way?
I mean, do you ever feel that marketing is stuck in some kind of déjà vu loop? A loop in which nothing rises above the rest, and everyone's using the same buzzwords and gimmicks to sell the same thing?