Brooklyn Beckham, the 16-year-old son of famous parents, has been asked by Burberry to take photographs to market its new fragrance. Photographers are up in arms about this. They say it further diminishes the craft of photography, and is disrespectful to professional photographers who have honed their creative skills over many years, decades even. How could a 16-year-old possibly be competent enough? “Sheer nepotism” is how one photographer described it.
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Do you know what a golden plover is?
It's a game bird, i.e. a bird that is shot for sport—though it seems a fairly uneven sport, if you ask me. The odds don't exactly favour the bird.
Or do they?
You see, the plover is quick. Very quick—as you would be if someone were trying to shoot you.
Seriously, what is wrong with marketing people? Do they think we're all stupid or something? Maybe we are. I dunno. Maybe we've all become so pacified that we'll accept anything they say, as long as it's said with confidence.
Take this bit of promotional blurb from a company that promotes content marketing (I won't name them; I don't wish to be cruel):
Digging around the internet to learn more about visual alphabets (we all have our quirks), I was drawn deep down a peculiar rabbit hole. Would it be possible to create a language based purely on visuals that could be understood by everyone?
One of the key advantages of using visuals to communicate is that they are quick. People can understand a visual in the blink of an eye.