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      Show & Tell’s Pantry of Curiosities Newsletter, 7th June 2019           Use your mighty stories to hook their souls  Hello,  Paul is playing the role of "Father of the Groom" at a wedding in Italy this week. I think he will have a speaking part, even though his character doesn't usually have any lines in the script. But Paul is unconventional. That, of course, is the whole appeal.    Convention makes for boring stories and non-stick surfaces.   It's better wear hooks that snag people.  Meanwhile, I'm in Ireland worrying whether my neighbour's tree will collapse on to my mother-in-law's roof. If it does, it will sever a power line and unleash 11,000 volts. I hope the electricity board's chainsaws arrive in time.    Roger (& Paul & Anne)             Don't cross a fighting woman        </iframe>" data-provider-name="YouTube"         Our [GAB*] Tip      Tell stories of how you open doors, walk through doors, make new doors.       The MJ Hegar Way:   Enter the door regardless. Serve & protest. Have a heart on your chest. Resist. Persist. Assist the wasters out the door.    *Genuinely Attractive Business            Podcasting is for building relationships and rebellious minds   “The medium of podcasting and the personal nature of it, the relationship you build with your listeners and the relationship they have with you—they could be just sitting there, chuckling and listening… there’s nothing like that.”   Marc Maron, Host of WTF with Marc Maron    3 Podcasts for Children:  (1)   Good Night Stories for Rebel Girls   (2)   Story Pirates   (3)   What If World     We (Roger & Paul) share our "Business Jazz Podcast" weekly. Here's an episode: "  Be Human or Don't Be At All  ".            Roger creates a visual for each episode. Usually, it's a cartoon. Sometimes, it isn't. It invites people to listen:     

  

    
       
      
         
          
             
                  
             
          

          

         
      
       
    

  


          Past work—iDrive, but you won't hear me say for whom     

  

    
       
      
         
          
             
                  
             
          

          

         
      
       
    

  


     How do you tell your story when security and discretion mean you can't tell your story? By evoking an understanding.   iDrive Group   isn't your average executive and VIP transfer company. They can't show and tell you that, but we hope the story on their website leaves you feeling you are in the safest and most reliable hands.           Your next step  Your next step could be rebellious. Maybe it's a non-conformist way of telling your business story or opening a business relationship?   Albert Einstein  once asked  Coco Chanel ,  "What would your business look like if you were a pirate queen?"    What would you reply? Would you open the door to exploring the idea, or close it shut firmly?    (If we were pirates, we'd pillage the best content ideas and put them in a newsletter for you.)   Thank you very much for opening the door to us.   Have a [GAB] week,      Paul       (and       Anne       and       Roger      )     PS—Pirates invent untruths about historical meetings.

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Paul is playing the role of "Father of the Groom" at a wedding in Italy this week. I think he will have a speaking part, even though his character doesn't usually have any lines in the script. But Paul is unconventional. That, of course, is the whole appeal.
 

Convention makes for boring stories and non-stick surfaces.

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        </iframe>" data-provider-name="YouTube"         Why is most marketing designed to make a company NOT stand out in any meaningful way?  I mean, do you ever feel that marketing is stuck in some kind of déjà vu loop? A loop in which nothing rises above the rest, and everyone's repeatedly using the same buzzwords and gimmicks to sell the same thing?  Brands just merge into one another. You can't tell their products apart anymore, and the marketing is all rotten and dull and irrelevant. In the end, you just tune out, fast forward or find another screen to look at. Does that sound familiar?  I think a big part of the problem is that most businesses are afraid—of themselves.  They're afraid because they don't know who they are.  They're afraid because they don't like who they are.  They're afraid because, if the truth got out, their customers wouldn't like who they are.  They're afraid because they'd much rather be like one of their competitors.  So, instead of showing themselves, they hide. Mostly, they hide behind meaningless buzzwords and clichés. The same ones everyone else is hiding behind. And they're happy—as long as they don't have to show any of their own personality or character or values. As long as they don't have to do anything truly original themselves.  You end up with a dizzying din of marketing that, despite all the individual voices, seems like a single voice saying exactly the same thing, over and over again.  That makes it very hard for someone to pick you out and form a bond with you. They can't really hear you or see you.  So, just because another company is successful with its messaging or spec sheet or activities (or at appear to be, at least), being a copycat isn't a good idea.  Instead, be you.    —Roger—     PS—If you'd like to know when we have new videos available, sign up for our newsletter and we'll send them straight to your inbox.

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Why is most marketing designed to make a company NOT stand out in any meaningful way?

I mean, do you ever feel that marketing is stuck in some kind of déjà vu loop? A loop in which nothing rises above the rest, and everyone's using the same buzzwords and gimmicks to sell the same thing?

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      Digging around the internet to learn more about visual alphabets (we all have our quirks), I was drawn deep down an odd rabbit hole. Would it be possible to create a language based purely on visuals that could be understood by everyone? I wondered.  Some people might say we're well on our way. Just look at the growing use of emoji—the icons increasingly used in text and email messages. Think 'smiley face' and you've got it. There is even a semi-official (and completely sinister-sounding) organisation that governs them:  The Unicode Consortium .  The number of emoji is growing. In May of next year, the Consortium will decide which of 74 candidate emoji will be added to the official roster. Among them are 'bacon' and 'avocado'. 'Lying face' (which will presumably double for 'politician') and 'nauseated face' ('voter') shall also be considered.   Speaking of 'lying faces', did you know that  =:o]  is the emoticon (the precursor of the more graphic emoji) for 'Bill Clinton'?  Ronald Reagan is either  ,:-)  or  7:^]   This is John Lennon:  //0-0\\ , though I'm not suggesting he was a politician. Or a lying face.  How far could The Unicode Consortium take this? Could we end up with sufficient emoji to constitute a full language?  It wouldn't be the first time someone has tried. Do you remember Zlango?  Let me refresh your memory.  Zlango was an icon-based language created in the noughties by a company of the same name. The idea was to shorten mobile text messages using a visual vocabulary of 300 or so icons. The language never took hold and the company no longer exists.  However, Zlango did prove how far you could get using only icons. Here is 'Little Red Riding Hood' in Zlango:      </iframe>" data-provider-name=""      Amir Yagil, a director of Zlango, narrated a story of 'Little Red Riding Hood' with its iconic language at the MWC 2008 in Barcelona, Spain. At the time, Zlango had over 1,000,000 users in 12 countries, according to  Aving , the product news agency that filmed this video.         I wonder what that other classic bedtime story  'Go the XXXX to Sleep'  would look like in purely icon form.   —Roger—

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Digging around the internet to learn more about visual alphabets (we all have our quirks), I was drawn deep down a peculiar rabbit hole. Would it be possible to create a language based purely on visuals that could be understood by everyone?

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