Dispatch, 7th June 2019
Use your mighty stories to hook their souls
Hello,
Paul is playing the role of "Father of the Groom" at a wedding in Italy this week. I think he will have a speaking part, even though his character doesn't usually have any lines in the script. But Paul is unconventional. That, of course, is the whole appeal.
Convention makes for boring stories and non-stick surfaces.
It's better wear hooks that snag people.
Meanwhile, I'm in Ireland worrying whether my neighbour's tree will collapse on to my mother-in-law's roof. If it does, it will sever a power line and unleash 11,000 volts. I hope the electricity board's chainsaws arrive in time.
Roger (& Paul & Anne)
Don't cross a fighting woman
Our [GAB*] Tip
Tell stories of how you open doors, walk through doors, make new doors.
The MJ Hegar Way:
Enter the door regardless.
Serve & protest.
Have a heart on your chest.
Resist.
Persist.
Assist the wasters out the door.
*Genuinely Attractive Business
Podcasting is for building relationships and rebellious minds
“The medium of podcasting and the personal nature of it, the relationship you build with your listeners and the relationship they have with you—they could be just sitting there, chuckling and listening… there’s nothing like that.”
Marc Maron, Host of WTF with Marc Maron
3 Podcasts for Children:
(1) Good Night Stories for Rebel Girls
(2) Story Pirates
(3) What If World
We (Roger & Paul) share our "Business Jazz Podcast" weekly. Here's an episode: "Be Human or Don't Be At All".
Roger creates a visual for each episode. Usually, it's a cartoon. Sometimes, it isn't. It invites people to listen:
Past work—iDrive, but you won't hear me say for whom
How do you tell your story when security and discretion mean you can't tell your story? By evoking an understanding. iDrive Group isn't your average executive and VIP transfer company. They can't show and tell you that, but we hope the story on their website leaves you feeling you are in the safest and most reliable hands.
Your next step
Your next step could be rebellious. Maybe it's a non-conformist way of telling your business story or opening a business relationship?
Albert Einstein once asked Coco Chanel, "What would your business look like if you were a pirate queen?"
What would you reply? Would you open the door to exploring the idea, or close it shut firmly?
(If we were pirates, we'd pillage the best content ideas and put them in a newsletter for you.)
Thank you very much for opening the door to us.
Have a [GAB] week,
Paul (and Anne and Roger)
PS—Pirates invent untruths about historical meetings.