Win by Lying to Your Audience
Businesses today are genuine. They are guided by authenticity. They reek of honesty.
Isn't it awful?
This issue of our dispatch celebrates lies, deception and falseness.
We have adopted these as our new values.
No Smoking
(Work by others we think is fabulously deceiving)
The clever people: Ogilvy & Mather Hong Kong
In which army was KFC's Colonel Sanders a colonel?
a—Confederate Army
b—Union Army
c—US Army
d—Salvation Army
e—Barmy Army
f—He wasn't that sort of Colonel
Answer at the bottom of the dispatch.
Our [GAB*] Tip:
Clever clouds can create comprehension
*Genuinely Attractive Business
Fabricating a World
Client:
S&T's role:
Produce a series of films documenting the development and production of a new deck of tarot cards.
Goal:
Build audience anticipation and demand ahead of the release of the new deck.
Why you should watch:
It has cats in it. Also, we think you'll be amazed at the detail, energy and time that goes into a design project like this.
S&T Plug: We produce videos. (Not a word of a lie.) Maybe you'd like us to help you make a film too?
Hide Your Advertising Inside Stories
“ If your stories are all about your products and services, that’s not storytelling. It’s a brochure. Give yourself permission to make the story bigger.” — Jay Baer
Speak to your target audience so appealingly they forget they are listening to an advertisement.
Try this episode from this elaborate advert disguised as a hugely successful sci-fi podcast series: The Message
Paul and Roger produce Business Jazz weekly. It is the world's most lied about podcast.
Please listen to Superb Managers Lead You into Battle with Raspberry Pi and the Promise of Heaven.
Fake Cartoon
(You. Have. Got. To. Be. Kidding. Three weeks in a row?)
Your next step...
Tell a lie.
A whopper.
The bigger, the better.
As long as your lie is the truth, your audience won't mind. Perhaps, if your truthful lie is so gargantuan, they will love you for it.
Have a [GAB] week,
Anne, Paul, and Roger
In which army was KFC's Colonel Sanders a colonel?
He wasn't that sort of Colonel. He was a Kentucky Colonel, which is an honorary title.