Powerful Stories Heal Our Confused Minds
Are you new to our dispatch? You are very welcome.
Are you a returning friend? You are always welcome as well.
Here is insight for first timers (it is available to repeat visitors too):
Once upon a time, we decided we wanted to give you useful information, every week, delivered in a format that surprised and delighted you. We swore we'd deliver our best work. We promised that we would trip up your eyes and ears, and this dispatch would cling to you after you closed it and lived happily ever after.
So now you are here, you might find the experience of digesting this email a little unorthodox, perhaps confusing, maybe enthralling. At the very least, we'd love you to say:
"That was different from other emails."
We hope we've given the information you need to enjoy what follows.
Advice to make first timers feel included
(Tell them a story in which they are the main character)
T ell first timers they are welcome. Show it too.
E xplain what is about to happen. In simple words. Easy to grasp.
L ead them. Don't allow them to stumble and stray with uncertainly through your business.
L et them know you'd love to hear from them/see them again.
We'd love it if you left a comment in the suggestion box on the way out. Your experience matters to us.
"It's Not Enough to Speak, but to Speak True"
(Work by others that we think is fabulously attractive)
Our [GAB*] Tip:
Show how your business can deliver in unexpected ways
The Penguin Way
Let me come whisper in your ear this night
and all the books that languish in your case
may stand on shelves in dust
*Genuinely Attractive Business
YFSOL's Blueprint to Help Superyacht Crew Achieve Their Best Financial Future
We work with Yachting Financial Solutions, who have made it their life's work to help yacht crew become financially independent. They have launched an online course that offers their best advice for free. The sign-up page has a clear outline of what crew can expect to learn:
Podcasts Tell Stories that Act Like Glue—They Bond You and Your Customers
“ Your podcast content should not be about you, but about solving your prospects’ problems.”
Podcasts are great for:
Telling super stories about your business
[Do you want to welcome first time customers with terrific tales? If you like, Show & Tell will help you start a genuinely attractive podcast to do just that.]
Want to hear about astonishing coincidence?
Mark Cotton, the Audio Wrangler, tells you about a young man's first visit to a foreign place:
Pegasus Bridge 6th June 1944
Please listen to Paul and Roger battling illness and frail bodies
Our podcast ("Business Jazz") is one of the world's heaviest podcasts. It sits on its listeners like an elephant. We think it tells you how to be a genuinely attractive business. But perhaps it's too light. Please listen and tell us.
Please tune in here:
Do You Know How Things Work Around Here?
A cartoon to fit with our latest episode of Business Jazz.
