The more aspirational your business is, the easier it is to get your message out.
But what if your business is one most people find boring?
One of our clients is a financial services company. They only deal with crew onboard superyachts.
They are excellent at what they do, ethical and are great fun to be around. Nevertheless, financial planning? Snoozy, yes? Especially for an 18- to 35-year-old who is earning a lot of money and is surrounded by oodles of temptation to spend it on luxury goods and expensive treats.
Maybe you work in unappealing industry as well, and are having difficulty reaching a reluctant audience.
Here are two approaches we're having some success with. Perhaps you'll find them useful?
1. Make it fun
2. Make it about them
Oh yes. How to be boring?
Simply do the exact opposite of the suggestions here. That should do the trick.